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Seminar paper
Entry Year2007
Paper type口頭報告 / 會議論文
Paper levelSCI / SSCI
Paper title (chapter)How Switching Costs, Attractiveness of Competing Alternatives, and Perceived Value Moderate Consumer Responses to Negative Publicity
Name of conferenceProceedings of the international conference on knowledge-based economy and global management
Conference starting time1970-01-01
Conference closing time1970-01-01
Author's type(1)
LocationSouthern Taiwan University
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